Jerry is a landscape architect that moved to America. When he arrived in America, the economy had crashed and affected projects he was working on as well as the firm he was working for. He looked back and realised that he was sick of his routine, a traditional way of working. He felt democratic instead of a creative professional, and that his work could be better.
He started a new practice in urban design and landscape architecture in New York. He wanted to gather a group of young talents of various disciplines, a diverse collaborated team. To create designs that addresses the unique and inherent qualities of a site. Jerry realised that he had to approach projects with a different attitude. He had to start from scratch and relate to the local context.
He ends by saying that he thinks that we should and we could create designs in relation to the place, by syncing our creative frequency with the site, thus bringing out the soul of the place.
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